“The Furniture Guys” Add a Touch of Humor to The Iron Shop’s Metal Spiral Stair Kit Installation Video

BROOMALL, Pa., February 6, 2001 —Ed Feldman and Joe L’Erario, “The Furniture Guys,” add a touch of humor to The Iron Shop’s Metal Spiral Stair Kit installation video. In the 42-minute instructional video, the duo uses their unique wit to show viewers how to assemble a Metal Spiral Stair Kit from start-to-finish.

The Iron Shop created this innovative approach of producing an instructional video to make the installation of its spiral stair kits not only faster and easier for its customers, but also less intimidating. “We recommend that customers watch the Metal Spiral Stair Kit - Installation Guide to its entirety before assembling their stair; then refer back to the instruction manual throughout the installation of the stair,” said Michele Cohen, director of marketing for The Iron Shop.

All Metal Spiral Stair Kits come with the instructional video; however, for a $10 fee, the video is available to individuals who are interested in purchasing a stair, but are unsure if they can assemble one. If the individual decides to purchase a stair after watching the video, The Iron Shop will refund the $10 fee towards the purchase price of the stair. There is also an installation video, featuring The Furniture Guys, available for The Iron Shop’s Oak Spiral Stair Kits.

To preview a one-minute instructional video clip demonstrating the installation of either a Metal or Oak Spiral Stair Kit, log on to www.TheIronShop.com.

The Iron Shop’s Metal Spiral Stair Kits start at $425. For more information about The Iron Shop, it’s products or the installation video, call 1-800-523-7427, extension PR-INT, or email the company at info@TheIronShop.com.

Since 1931, The Iron Shop has enjoyed a reputation for outstanding design and fabrication of custom-built spiral, curved and floating stairs. Today, The Iron Shop has grown to become the leading manufacturer of spiral stair kits, with over one hundred thousand satisfied customers worldwide. The Iron Shop’s main plant and showroom located just outside Philadelphia, has five regional showroom/warehouse locations near Los Angeles, Tampa, Houston, Chicago and New York City.

for more information contact:
Joanna Puglisi-Barley
610-544-7100

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